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Services still have a long way to go in attracting and meeting the needs of black and ethnic minority drug users, while messages of health and prevention often go unheard or unheeded. In this new research Nirmal Kumari talks to young and old generic Indians1 to uncover very different perceptions of drug use. Understanding differences is vital to drug prevention and treatment. In this pioneering study, Kumari demonstrates how services can become culturally competent through research and training and by embracing new approaches to health and well‐being. Discover the practicalities of yoga and Ayurdeva in this unique blend of research, practice, mind, body and spirit.

This paper describes a survey carried out by a South Asian women's voluntary organisation to identify the physical and mental health needs of its users. The results confirm research findings that suggest a high proportion of South Asian women suffer from psychological and somatic symptoms that are commonly associated with anxiety and depression. A considerable number had experienced racial discrimination and several had suffered sexual discrimination. Problems reported by participants included eating disorders, marital difficulties and domestic violence. The majority did not know where to seek help for mental health problems. Respondents wanted confidential talking and complementary therapies to be provided in services run by South Asian staff, and for health education and health promotion to be provided in their own ethnic language. The paper ends with a consideration of the implications of these findings for the delivery of mainstream mental health services, from health promotion through primary care to specialist services.

The purpose of this paper is to explore dimensions of perceived service quality in hospitals and to develop a conceptual framework showing relationship between hospital service quality, patient satisfaction and their behavioural intention.

This paper is based on extensive review of existing literature on hospital service quality, patient satisfaction and behavioural intention. Critical analysis of these literature studies has resulted in determining and defining the dimensions of perceived service quality and establishing relationship between hospital service quality, patient satisfaction and behavioural intention.

This study has identified six major areas through which patients perceive quality of service in hospitals. These six areas are technical quality, procedural quality, infrastructural quality, interactional quality, personnel quality, social support quality. Further 20 dimensions of hospital service quality are identified under these 6 major areas. These are clinical procedure, quality of outcome, admission, discharge, waiting time, patient safety, billing and price, follow-up, ambience, availability of resources, accessibility, food, staff attitude, personalised attention, information availability, staff competency, trustworthiness, staff diversity, hospital image and social responsibility. The conceptual framework proposes direct relationship between service quality, patient satisfaction and behavioural intention.

Though many studies have been conducted on hospital service quality, none of them has been able to project all the possible dimensions to measure the same. The “6-Q framework” developed by this study explores all the possible dimensions of perceived service quality in hospitals.

This study aims to provide a bibliometric analysis and systematic literature review of Industry 4.0 (I4.0) research in the supply chain (SC) area and to understand related contemporary research trends. I4.0 has the potential to change the way goods are manufactured, distributed and made available to customers through the digitalisation of SC. Although I4.0 originated in 2011 in Germany, its application in managing the SC has only recently started gaining momentum. Therefore, it is essential to understand the research progress and identify the current trends of I4.0 application in the SC field.

A bibliometric analysis was conducted to empirically analyse the literature related to I4.0 implementation in the SC. This study retrieved papers from the Scopus database, reviewing 1,155 articles from the period 2016 to 2023 (November) for bibliometric analysis. Bibliometrix, using R software, was used for the bibliometric analysis, and VOSviewer was used for network analysis.

The findings provide an overview of the most relevant journals, most productive scholars, top academic institutions and top countries contributing to I4.0 research in the SC context. The results show that the most recent research contributions are related to the topics of SC performance, sustainability, digitalisation and digital transformation. Furthermore, a detailed review of articles published in the three and above-rated journals in the Chartered Association of Business Schools list is presented.

The novelty of this study lies in identifying the current research trends and themes of I4.0 research in the SC area. This research benefits researchers by identifying potential research areas for I4.0 implementation in the SC and providing directions for future research.

After working through the case, the students should be able to understand Indian political economy and the brand building process of NaMo; identify the media mix strategies used to build the brand NaMo in India; evaluate possible future growth strategies for brand NaMo; and compare and contrast brand NaMo with business brands.

Narendra Modi popularly called as NaMo was the current Prime Minister of India. He belonged to Bhartiya Janata Party (BJP) which won India’s general elections in two consecutive terms 2014 and 2019. NaMo was recognised worldwide for his prudence in leading the country to greater heights of achievement. NaMo started his political journey as the worker of BJP at a tender age. His rise in political career was akin to flagship brand overtaking the parent brand. All the steps taken in the past to position himself as a cult brand, will it fortify to NaMo’s victory in 2024 general elections? Business firms may follow NaMo’s strategies. What can the business brands emulate from NaMo to market and position themselves? Can political success be transpired to business success?

This case is designed for use in a graduate-/postgraduate-level marketing course in segments on brand management, brand expansion and the marketing strategies of a market leader. The case can also be used in a brand management course to discuss brand management models (e.g. Keller’s brand resonance pyramid and brand value chain). This case has particular application for classes that focus on brand equity, STP for any brand (segmentation, targeting and positioning) and brand value chain. The case looks in detail at the Indian political market and brand building process of NaMo and examines competitive moves since its inception. This case can be used in brand management, media management courses. The dilemma can be explained as part of a marketing course for postgraduate and executive programmes.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 8: Marketing.

The learning outcomes are as follows: to understand the cultural and ethical dimensions revolving around the issue of female feticide; to apply the lens of institutional theory with respective change management measures; and to analyze and evaluate the impact of such intervention programs such as Beti Bachao Beti Padhao in the context of emerging economies such as India.

This case attempts to highlight the innovative and effective governance approach by the Government of Rajasthan (India) and, in particular, the State Health Assurance Agency to curb the menace of female feticide and the rising cases of abortion and sex determination in an attempt to favor a male child. The case concentrates on mainly three dimensions of Indian societal ecosystem, namely, the grave concern of preference of male child over female child leading to widespread cases of female feticide in different states in India with specific focus on the state of Rajasthan; the role of cultural dimension which primarily drives such preferential treatment in rural and urban areas in India; and the importance of using effective policy measures in monitoring various activities, introduction of incentive schemes to patients for preventing sex determination and promoting the birth of female child.

This case can be used as a teaching material in the Public Policy course – Social Welfare and Health Policy, Policy interventions, organization theory and change management at the Graduate/MBA level.

Teaching notes are available for educators only.

CSS 10: Public Sector Management.